Salerno, 1- 3 September 2021

Evening Dresses Show 2021

Evening Dresses Show 2021

MMCouture SRLS

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Potenza, Italia
Refined gestures: these are the traits of Michele Miglionico that immediately strike the observer. His personality is the expression of a great curiosity that leads him to everything that can "feed" him. He loves seventeenth-century painting, contemporary art, composers of the great broadway musicals, German opera.
His way of observing is full of modesty and discretion, symbols of elegance, where acting is more important than telling oneself.
He has always sought his sense of elegance from the beginning of his career. A search for a sophisticated and never ostentatious language. A sort of coincidence of ethics and aesthetics. “I have always been perceived as a classic designer: I always try to reinvent with the collections I create trying to remain faithful and consistent with my aesthetic canons. In fact, you can be innovative by looking at tradition in a personal way. My relationship between past and future, between tradition and innovation is very subtle "
His youth is a story like many others: the son of a tailor-cutter for men in Milan, he studied for a diploma as a surveyor, an apprenticeship at the great high fashion ateliers and the first tailor's shop in Potenza. In January 2000 the debut with the first Couture collection in Rome in the official calendar of the National Chamber of Italian Fashion.
And it is the capital that increases the joy he feels in observing and discovering the women and things around him.
“I started with Haute Couture. It was very important to personally take care of each client. Direct contact with women is essential to be able to decipher their behavior in society and their expectations regarding the clothes they wear. These women don't dress because it's cold or hot, they do it to create a different event each time, they need to establish a very personal dialogue with the dress they wear. If a woman dresses in a Couture Maison she does not need to read the label to know who the dress is, but to feel it hers she must find out what it is about. If they love what I do it's because my clothes allow them to extend what they have to say ”.
Fashion for Michele Miglionico is not an isolated expression, but an integral part of society, by which it is continually influenced. “Creating fashion is a very complex job. It implies a continuous confrontation of the designer with himself. It is the only way to understand women and their desires.
Always skilled in enhancing forms, Michele Miglionico loves dedicating himself to Haute Couture. “I like the creative freedom you have when designing Haute Couture. More than embroidery I love shapes and the combination of colors and fabrics because all this represents a search, albeit risky, for freedom. And this is the aspect that enriches me the most. High fashion, for me, is an absolute creed, from which everything is born and where no detail is overlooked.
The colors that have always been loved: white, black and scarlet red.